User Experience & Usability Testing

Usability testing observes “real world” use of a website or web application in order to identify errors and areas of improvement. Usability is key to any web development project, as actual site users will have different needs, expectations, and knowledge than website developers and decision makers.

• Can users easily accomplish tasks and find information?
• How efficiently can users accomplish tasks?
• What problems arise during website use?
• Are users satisfied with the website and applications?
• What would improve the user experience?

At Guidelight, we advocate an iterative approach to web design, which includes repeated prototyping and usability testing throughout site development.

Information Architecture & User Experience

Web design goes beyond creating something visually appealing – a successful website must incorporate aesthetics, strategy, functionality, and usability. Creating a conceptual model, or architecture, will ensure these elements are properly addressed and built into a website design.

• Content/Functionality
• Site Structure/Organization
• Navigational Methods
• Interface/Usability Requirements

Guidelight’s web experts are able to evaluate existing site architecture or formulate a new one. Our solution architects have years of experience developing robust and complex online systems.

Website Layout & Usability Design

Website layout and design are important components of your overall brand identity, as web visitors tend to form opinions about an organization within seconds of arriving at a website. Poor site design can lead to disinterested visitors and reduced traffic.

• Initial Wireframes / Mock-ups
• Prototypes
• SEO
• Content Management
• Draft Templates
• Usability Testing

Guidelight can help you create a highly navigable website with an excellent user experience that aligns with your organization’s image and appeals to your target audience in order to provide business value.