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Web Design
Guidelight works with each client to develop a unique web strategy based on their individual audience and goals.
A successful website design must properly align with an organization’s image and facilitate users toward their goals – such as entertainment or education. Web design is an important component because an ineffective site design will reduce traffic and lead to disinterested visitors. A design properly aligned with the organization’s image and facilitating users toward their goals pays dividends by encouraging user interest and elevating customer conversion rates.
At Guidelight, we advocate an iterative approach to web design, which includes repeated prototyping and usability testing throughout site development.
Our general web design approach includes four components:
The first encompasses the graphics, layout, navigation and technical plumbing supporting the delivery of content. The latter is more sophisticated and goes deeper into the information and meta-information forming a web presence. Although site design is critical for retaining users once they have found your site, SEO design helps get them there in the first place.
The specific approach for each web design project is modified to reflect the organization’s unique combination of priorities and constraints.
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