Skylist gains with Guidelight Business Solutions

For more than six years, Skylist has set the standard for professional broadcast email service delivery. Skylist has achieved this success by assisting clients such as the United Nations Population Fund, the American Society of Mechanical Engineers, Braxton Consulting (formerly Deloitte Consulting), and hundreds of other organizations to deliver and account for every email message sent.

In 2002, Skylist's realtime reporting system revealed that aggressive filtering technologies were hampering the performance of the email it delivered on behalf of its clients. To determine the best method for decreasing the number of emails being inappropriately flagged as "illegitimate", Skylist secured Guidelight Business Solutions to first investigate the relationship between opt-in email, email filtering technologies, and the role of email service providers, and to then present best practices for managing the nexus.

Guidelight's solution for Skylist provided the company with a strong framework for achieving this important business goal. Specifically, it outlined technology, business, and third party filtering relationships and a plan for bridging the gaps.

According to Skylist CEO Joshua Baer, "It was a huge success. Guidelight Business Solutions' outstanding research and development has benefited every single one of our clients and increased Skylist's visibility as the email services market leader.

About Guidelight Business Solutions

Guidelight Business Solutions, Inc. is a software development and systems integration outsourcing company. Focused on enhancing business through technology, Guidelight collaborates with clients to select, create, deploy and advance innovative solutions that are efficient, manageable and user friendly. For more information, please visit http://www.guidelightsolutions.com.

About SKYLIST

SKYLIST, developer of the StormPost™ email marketing platform, has been providing organizations with email marketing software and hosting services since 1996. SKYLIST has been rapidly gaining attention due to its technology merits, customer service levels, and CAN-SPAM compliance leadership. SKYLIST's client service approach to providing email marketing technology solutions that maximize the speed, reach, reception, response, return, and accountability of email marketing communications has led to rapid adoption by leading organizations in the online marketing, retail, financial, and entertainment industries. For more information about SKYLIST, please visit http://www.skylist.com.