Response Tracking, CRM, Alerts, and Analytics

Once eMarketing techniques have been implemented, it’s time to track results, evaluate performance, and manage leads. Guidelight is able to provide assistance in the evaluation and implementation of various online tracking and management tools.

• Tracking, Analytics, and Notices
• Customer Relationship Management (CRM)

Search engine accounts at the major indexers (Google, Yahoo! and Bing) and web tracking tools, such as Google Analytics and Alerts, allow online performance and visitor behavior to be tracked. This information can then be used as a resource for informed decision making. Data may include details such as geolocation of site visitors, inbound links, outbound links, bounce rates, and keywords that have led people to the site. These analytics are critical for evaluating the effectiveness of both your online and offline marketing efforts.

Leveraging Customer Relationship Management (CRM)

Customer relationship management (CRM) is a vital component of any marketing strategy. A CRM system is often combined with online systems to facilitate the management of contact information submitted by online forms. Your CRM system can be used to measure eMarketing success with metrics on leads generated, conversions, and customer acquisition cost.