"It was a huge success. Guidelight Business Solutions' outstanding research and development has benefited every single one of our clients and increased Skylist's visibility as the email services market leader."

Joshua Baer, CEO, SKYLIST

CASE STUDY: SKYLIST

Objectives

Increased service delivery
Establish email host provider partners
Create a service problem resolution framework

Challenge

Complex organically grown technical infrastructure
Rapidly maturing industry
Changing standards and industry operating procedures

Response

For more than six years, Skylist has set the standard for professional broadcast email service delivery. Skylist has achieved this success by assisting clients such as the United Nations Population Fund, the American Society of Mechanical Engineers, Braxton Consulting (formerly Deloitte Consulting), and hundreds of other organizations to deliver and account for every email message sent. In 2002, Skylist's real-time reporting system revealed that aggressive filtering technologies were hampering the performance of the email it delivered on behalf of its clients. To determine the best method for decreasing the number of emails being inappropriately flagged as "illegitimate", Skylist secured Guidelight Business Solutions to first investigate the relationship between opt-in email, email filtering technologies, and the role of email service providers, and to then present best practices for managing the nexus. Guidelight's solution for Skylist provided the company with a strong framework for achieving this important business goal. Specifically, it outlined technology, business, and third party filtering relationships and a plan for bridging the gaps.

Results

The problem resolution framework enabled Skylist to rapidly assess and resolve customer service issues. Recommendations for partnerships with prime email hosting service providers have reaped positive results in the industry. According to Skylist CEO Joshua Baer, "It was a huge success. Guidelight Business Solutions' outstanding research and development has benefited every single one of our clients and increased Skylist's visibility as the email services market leader.