HomeBlogssbotello's blogWeb Templates vs. Custom Design & Development

Web Templates vs. Custom Design & Development

When it comes to creating a website, many companies wonder, "What's wrong with buying off the shelf?" This can be a difficult question, as every company has different needs and requirements, but custom web design and development offers some definite advantages.

  1. Stand out from the crowd. When you choose to create your website from a template, it is highly likely that other websites will use the same template, maybe even companies within your industry. Custom design will ensure that you stand out from your competitors.
  2. Add features and applications. Many web vendors will offer templates or pre-set packages with a select number of features. If your web needs are relatively simple, this may be a perfect option for you, but many organizations require features beyond the scope of these pre-set packages. In these instances, it is best to seek a web development company who can create custom applications that address your unique business challenges.
  3. Integrate with other systems. Organizations may require that their website tie in to other enterprise systems. For instance, maybe your ecommerce website should integrate with your current inventory management system or you customer relationship management (CRM) system should be combined with online contact forms. In these instances, custom web development can facilitate the interaction and operability of these systems.
  4. Easily edit content. When designing a website from scratch, you can select and implement a content management system (CMS) to fit your organization's requirements. These systems allow users to easily publish, manage, and organize website information. With a CMS, you can add, delete, and refine content at any time without the use of an outside web provider.

Before selecting a web solution, every company should evaluate their unique goals and limitations. Standard web templates and packages are generally a low-cost solution, but they may not meet the needs of your organization or your audience.


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