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5 SEO Necessities

Search engine optimization (SEO) is the process of improving your website's search engine page rank, thereby increasing traffic and attracting prospective customers. Here are 5 SEO necessities to increase your search engine visibility and improve your page rank:

  1. Search Engine Accounts - The first step in optimizing your website is to register with each major search engine (Google, Yahoo!, Bing) and follow their website configuration instructions.
  2. Keywords - Determine which words your audience is likely to use to search for your products or services, and then create relevant keyword-rich content based on those terms. Be aware that some search terms are more competitive than others.
  3. Fresh Content - Frequently adding content to your website will increase search engine visibility, and distributing your content through online publishers or media sharing sites will encourage inbound links.
  4. Social Media - To determine rankings, search engines monitor the quality and number of websites that link to your site. Blogs, forums, social networks, social bookmarking sites, and other social media give your organization an opportunity to communicate with your audience and generate links to your website.
  5. Website Maintenance - Search engine crawlers also look at a number of things that happen behind the scenes, such as appropriate tags, links, and HTML. A site with messy links, invalid HTML, or missing accessibility attributes can push you down the list in search engines.

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