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Ecommerce Tip #6

Ecommerce Tip - Don't forget to cross-sell.

Shoppers don't always know exactly what they want or need. To solve this problem, take a cue from traditional retail stores. Think about how they group particular items together so that shoppers can compare similar items or purchase related products.

Ecommerce stores should duplicate this practice by displaying alternative and/or complimentary products to those that a shopper has selected. Look to other e-tailers such as Amazon and Barnes & Noble for cross-selling and up-selling inspiration.

This post is number 6 of 10 in a series of ecommerce tips.


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