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Ecommerce Tip #4

Ecommerce Tip - Include plenty of product details.

Unlike traditional brick and mortar stores, ecommerce websites do not allow consumers to inspect or try out a tangible product. Make sure your shoppers know exactly what they are getting by providing detailed product information.

Give online shoppers a product description as well as a product image. Also, clearly communicate price and stock quantities early in the order process so shoppers are not surprised or disappointed during checkout. Depending on the type of product, you may also include customer reviews, video, audio, previews, or free trials.

This post is number 4 of 10 in a series of ecommerce tips.


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