Google's Chrome just passed Apple's Safari as the number 3 browser on the market today. The number 1 and 2 spots are still held by IE and Firefox respectively:

• 62.9% IE
• 24.61% Firefox
• 4.63% Chrome
• 4.46% Safari
• 2.4% Opera
• 1.16% Others

For details, check out Market Share.

I am asked often about the ins and outs of Amazon Web Services by C-levels, directors and managers. They aren't looking for nitty gritty nuances of scripting with the API of the Elastic Compute Cloud, they are just interested in the general overview of how the 'cloud' works.

We've all taken monsterously long URLs and pasted them into documents, emails and elsewhere. We've also seen shorter URLs - very often used in print material like magazines - that point to odd domain names like bit.ly or tinyurl.com. These shorter links are created by pasting the long URL into one of the many online URL Shortener service providers. Basically, they take your long URL, shorten it into a URL on their site and simply redirect all traffic from the short URL to the long URL you provided.

In addition to the announcement of EC2 Spot Instances, Amazon has also announced the unlimited beta availability of their VPC service offering. The Virtual Private Cloud extends your local network over a VPN connection to the EC2 environment.

On December 14, Amazon announced Elastic Compute Cloud (EC2) Spot Instances. This new beta service allows consumers to bid on unused EC2 capacity and run instances as long as their bid exceeds the current Spot Price (which fluctuates based on supply and demand).

According to Amazon, here are a few applications well-suited to EC2 Spot Instances:

Earlier this week, Google announced the launch of their real-time search features. With real-time search you can see updates from Twitter, FriendFeed, news stories, and blogs within seconds of when they are published. The real-time results show up on your search results page in a scrolling Latest Results window.

A few days ago, Google announced the availability of the Google Public DNS. This is a replacement for the DNS service you may already have in place and Google positions this service as being more secure and faster than the average service provider's DNS response time.

Within seconds of arriving at your website, visitors will begin to make assumptions about your organization, and in some cases they will decide to leave the website immediately. Knowing this, do you think your website properly represents your business?

You can use the following checklist to determine if it's time to consider a website update.

My website:

…does not align with my current business goals and strategy.

…is made up of entirely static content.

…has outdated information.

…contains mistakes, typos, and broken links.

Okay, I'll be the first to admit that I like words. But frankly, I don't always spell or use them correctly. I might get it right 99.9999% of the time, but there is still the 0.0001% when I need to check on usage. I will also hear a new word in a particular context and want to use it in my communications. If you are like me, then here's a quick tip to expand your lexicon by using new words you hear or read from others.

This week I discovered that Santa has a Twitter account. (Well, actually there are several Santas on Twitter, but that is not the point.) So this holiday season even Old St. Nick is using social media for promotional purposes, but are you?

Although few truths are absolute, there is one truth that is indisputably absolute. That truth is that you know something that others do not. And, Wikipedia wants you to be bold and share this knowledge with the rest of humanity. So, be bold and go to wikipedia and contribute this knowledge.

The well known mono project has just released the new Mono Tools for Visual Studio 1.0. This commercial product plugs into your existing Visual Studio IDE and allows you to develop and debug mono apps. For those unfamiliar with mono, it is a .Net environment for Linux and MacOS machines (although it also runs on Windows and other platforms).

When it comes to creating a website, many companies wonder, "What's wrong with buying off the shelf?" This can be a difficult question, as every company has different needs and requirements, but custom web design and development offers some definite advantages.

Technorati, the first blog search engine, has released a new beta version of their website. As you can tell from the site's support forums, the new website has met with some mixed reviews. In the least, it seems that Technorati could have done a better job communicating with their members before the new changes took effect.

The redesigned Technorati site has the following features:

Amazon Web Services is now in a beta release of its newest service called the Relational Database Service (RDS). The announcement states that RDS is:

If you have ever maintained a Drupal site, you know that keeping up with the continuous stream of module updates can be a daunting task. If you manually download, unpack, install, then run an update for each module you might as well get a good cup of coffee and be prepared for some sysadmin time.

October 24, 2009 - Whitehouse.gov is now based on the open source content management system Drupal. A press release to the Associated Press on Saturday reports that a software package purchased at the end of the Bush administration was ill suited as an online platform for the tech-savvy Obama team.

Due to some unfortunate events, I recently had to return my BlackBerry and receive a new one. I was not excited about moving all of my information over. I had yet to sync my contacts, calendar, etc. with my computer because I have a Mac. I previously looked into some software options that would allow me to sync the two devices, but I was slightly turned off by the price/features so I held off.

Search engine optimization (SEO) is the process of improving your website's search engine page rank, thereby increasing traffic and attracting prospective customers. Here are 5 SEO necessities to increase your search engine visibility and improve your page rank:

Ever try to delete a file in XP and watch as it takes 20 or 30 seconds?

The delay is because XP searches the recycle bin for similarly named items before deleting them (i.e. adding them to the recycle bin). This takes time - don't ask me why, since it takes nearly no time in Linux.

Ecommerce Tip - Make customers feel safe and secure.

When it comes to sharing information over the internet, fraud and identity theft are always a concern. It is important that your site use security encryption measures, such as SSL or TSL, to ensure the safety of customer information. You can then put customers at ease by displaying security badges on your web pages so shoppers know that they are protected.

This post is number 10 of 10 in a series of ecommerce tips.

Ecommerce Tip - Remember customer service is key.

Ecommerce Tip - Keep the checkout process simple.

Remember that people enjoy shopping online because it is fast and easy. Don't overwhelm users with required information fields and numerous unnecessary steps in the checkout process. If checkout must require several steps, use proper headings or breadcrumb navigation to help shoppers identify where they are within the checkout process.

This post is number 8 of 10 in a series of ecommerce tips.

Ecommerce Tip - Give them options.

Every online shopper is unique. To best accommodate their needs, you should offer multiple payment and shipping options. In some cases, it is also a good idea to give shoppers the option of adding items to a "wish list." For various reasons shoppers may not be ready to buy during their first visit, but with a wish list shoppers can save their desired items to purchase later.

This post is number 7 of 10 in a series of ecommerce tips.

Ecommerce Tip - Don't forget to cross-sell.

Shoppers don't always know exactly what they want or need. To solve this problem, take a cue from traditional retail stores. Think about how they group particular items together so that shoppers can compare similar items or purchase related products.

Ecommerce stores should duplicate this practice by displaying alternative and/or complimentary products to those that a shopper has selected. Look to other e-tailers such as Amazon and Barnes & Noble for cross-selling and up-selling inspiration.

Ecommerce Tip - Always display shopping cart items.

During a shopping session, users want to be aware of which items they have selected. Many successful ecommerce sites have implemented small shopping carts that display on every page. These mini carts are usually located at the top of a web page or in a sidebar. Mini carts may display a number of selected items, a list of the selected items, and/or a running total. Once shoppers proceed to checkout, a detailed full-page shopping cart is displayed.

This post is number 5 of 10 in a series of ecommerce tips.

Ecommerce Tip - Include plenty of product details.

Unlike traditional brick and mortar stores, ecommerce websites do not allow consumers to inspect or try out a tangible product. Make sure your shoppers know exactly what they are getting by providing detailed product information.

Ecommerce Tip - Clearly identify actions.

All buttons (such as add to cart, continue shopping, and checkout) should be obvious and easy for users to locate. Try to keep buttons above the fold (visible on the screen without scrolling). Using both icons and text can also make actions easily identifiable.

Ecommerce Tip - Don't ask for too much information up front.

Many shoppers will be turned off if they are asked to fill out a registration form as soon as they begin shopping. Keep shoppers happy by allowing them to add items to their shopping cart without registering. This will create a more pleasant shopping experience without unnecessary interruptions. The shopper's information can be gathered later during the checkout process.

This post is number 2 of 10 in a series of ecommerce tips.

When it comes to online purchases, shoppers are looking for something safe, quick, and easy. In the next 10 posts, I will be sharing tips to help you create an online shopping experience that will lead to happy repeat customers.

Ecommerce Tip - Make your products easy to find.