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Augmented Reality (AR)

Augmented Reality Platform



Augmented Reality - Project Acceleration Platform

At Guidelight, we bring a new dimension to mobile experiences while providing industry-leading technology and performance on a wide range of mobile devices. Our Augmented Reality (AR) platform generates a composite view which integrates virtual computer generated elements with real scenes including the ability to recognize a variety of 2D and 3D visual targets. This technology platform can be used to support a number of different solutions including:

Augmented Reality in Marketing

Even while still in its infancy, trends in the successful use of augmented reality are already showing it will be a significant aspect of the future of mobile marketing. A new report from Juniper Research goes further to support this by indicating AR technology will generate $2 million in 2012, but will jump to more than $1.5 billion by 2015.

  • Photo Opportunities
  • Virtual AR photo opportunities can drive the equivalent visibility of traditional email or billboard campaigns. This visibility coupled with the world’s love for photo sharing effectively creates a viral content sharing campaign.

  • Loyalty Programs
  • Use augmented reality to drive traffic to brick and mortar locations by providing a unique experience where consumers can receive discounts, earn rewards, and win prizes.

  • Scavenger Hunts
  • Our Augmented reality platform supports virtual scavenger hunts that will allow consumers to follow a campaign where they collect virtual goods from physical locations using their phone’s camera. These types of campaigns are especially effective with new product launches.

Augmented Reality for Products

Augmented reality will become increasingly valuable for product campaigns as technology matures and the number of smartphone users increases. A recent report from Juniper Research found an increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality applications and services, with global revenues expected to exceed $5 billion by 2017.

  • 3D Product Viewing
  • Provide shoppers the opportunity to get a detailed look at your products including the ability to customize certain aspects. This technology has already shown promise for a wide range of products from those as simple as a pair of shoes to those as complex as an automobile.

  • Try-On
  • Apparel and accessories retailers can allow customers to seamlessly try on virtual goods from the comfort of their computer or mobile phone. This provides a more fun, visual and social experience including the ability to digitally replicate the in-store moment where a shopper turns to a friend and asks "How does this look?"

  • VCommerce
  • Create an AR pop-up store service where shoppers can try on outfits, view other types of products, and purchase items. This technology brings together the hassle-free element of online shopping with the experience of being in a store, all while being able to integrate iconic locations, backdrops and other elements.

Augmented Reality for Places

Location-based AR will also be a major driver of augmented reality growth. Beyond providing valuable and timely information to users, AR networks are proving to be attractive to both local brands as well as brands seeking to present themselves as local.

  • Way-finding
  • Location specific 'Directions to' functionality makes finding a landmark, store or event extremely easy. This type of Point A to Point B route planning also includes the ability to provide in-route information, options, offers and further exploration.

  • Virtual Tours
  • Give users a true preview of an actual experience by letting them navigate their way around a building or property, including 360-degree views. This allows guests to quickly and easily familiarize themselves with a location and interact with alternative information, multi-media content and other insightful data.

    For more information about how we can help accelerate your AR project, please Contact us.